Question

Lo Carb is a successful new company that has published several cookbooks and marketed its own line of low-carbohydrate meals. Joe Turner, Lo Carb’s president, has asked your opinion. He wants to know whether a mission statement really is necessary. After you review the chapter material, write a brief memo with your views and recommendation. Be sure to include good (and not-so-good) examples of actual mission statements that you find on the web.

Suggestions: As the chapter points out, a mission statement is used to point out the company’s overall services, purpose, values, and product. It also describes a company for its stakeholders. Basically, a stakeholder is affected by the company’s operations, such as customers, employees, suppliers, and members of the community. Most firms feel strongly that a mission statement is an important part of their identity. So, research the web to find two examples of mission statements, to evaluate them, to rate them, and if the mission statement really is based on the firm’s purpose, vision, and values.

Answer 1

A mission statement clearly mentions why an organization exists today. It points out what activites a company is performing on a daily basis that will help them achieve its vision.  All stakeholder such as customers, employees, suppliers, and members of the community get a strong feel of the organizations identity from it's mission statement. This is why it is important as everyone has a common understanding of the company and they can work together towards a common purpose.

Amazon Mission Statement:

"Our mission is to continually raise the bar of the customer experience by using the internet and technology to help consumers find, discover and buy anything, and empower businesses and content creators to maximise their success. We aim to be Earth's most customer centric company."

This is a perfect mission statement as Amazon exactly does every aspect mentioned above inorder to achieve their vision of ": Our vision is to be earth's most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online"

This is because:

As mentioned in the vision statement Amazon is all about consumer experience. for eg. it is giving same day delivery of goods against 3-4 days taken by their competitors.

"using internet and technology" is fuflilled as with products like Kindle, consumers can leverage technology to read their favourite books online.

"consumers find discover and buy anything" is fulfilled as Amazon is labelled as the everything store where one can find almost every product on the marketplace.

"empower businesses and content creators to maximise their success" is fulfilled as Amazon is always asking new businesses to list their products on Amazon. This performs a dual purpose as these new products also help in be consumers finding more different varieties leading to more options and thus better experience.

Tesla

Tesla's mission statement is “to accelerate the world's transition to sustainable energy.”

This is perfect short description of what the cmpany is doing and how it has placed its values.

As we know, Tesla is building e-vehicles that reduce carbon emissions and thus started the transition to sustainable energy.
At the same time, there is no mention of anything else because Elon Musk encourages his employees to think out of the box and have no boundries on their thinking. Thus, by giving an end criteria of sustainable energy, employees can think of creative solutions to reach there.

Some other good examples:

Nike: “To bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete.”

Answer 2

Please I don't understand