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The Covid-19 pandemic forced more than a third of the planets population under some form of restriction resulting in grave i(c) Many consultants have prescribed the following as some of the key responses to weather the crisis: (i) Develop a robust s

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a) Management accounting is the use of accounting information for managerial decision making Mangers performs tasks in an organisation on day to day for operational and strategic purpose which needs input from accounting information. Key components of Management accounting system

Planning: This component involves the planning process. Manager need to prepare for the future of the business through regular planning

Controlling: The actual results must be controlled in line with expectations and this is also one of the important components of management accounting

Decision-making: Mangers need to take reliable decisions on day to day basis in performing their role effectively

b) Below is the illustrative example of how management accounting helps in facing the challenges brought about by the Pandemic

i. The use of cost accounting information helps in Product costing and Product pricing. Cost accounting information helps in fixing the price of the products based on various categories of cost incurred for example: Direct cost, indirect cost, etc. It also helps in product pricing .For example: Variable cost pricing, absorption cost pricing, cost plus pricing

ii. The use of Activity based costing method helps in accurate product pricing since product cost is arrived based on actual consumption of activities rather than traditional cost drivers like machine hour or labor hours. ABC method of costing is reliable and helps management in making right decision For example: job bidding, continue or discontinue of product, product pricing, new product launches , give quotations etc

iii. The use of variable costing helps management in cost volume profit analysis (CVP) analysis. CVP analysis helps in understanding relationship of cost with volume and evaluation of profitablity at different levels of activity. It also helps in Break even analysis and margin of safety analysis. Breakeven point is the point at which there is no profit or loss. Margin of safety sales gives profits to the firm. For example : a project having higher margin of safety is preferred over one the having higher breakeven point

iv. Management accounting helps in various operational and strategic decision making like Make vs. buy, Acceptance of special orders, Continue or discontinue of products, segments or divisions, etc, Retain or replace decisions, sell at split off point or process further, etc. For example if the relevant cost to make is lower than purchase cost the component should be made in house. Management accounting is the key to giving cost competitiveness to the firm to attain cost leadership in the industry.

v. Management accounting techniques like Budgeting helps in Cost control and cost reduction. Flexible budgeting technique can be used by the firm to manage cost through. Flexible budget performance reports are widely used by firms to manage costs.

vi. Management accounting techniques like standard costing helps in variance analysis based on comparison of standard cost and actual. Variance analysis can be used as a tool to control and manage costs. For example: Material price variance can be analysed based on market price and actual purchase price

c) 3 examples of management accounting information

· Variable costing Income statement (Internal)

Variable costing income statement helps in cost management through cost control and cost reduction. It helps in analysing cost behaviour and taking decisions like reduce breakeven point by reducing fixed cost and converting as much as cost to variable cost.

· Comparison of Contribution Margin with avoidable cost (Internal)

This helps in taking decision like continue or discontinue division or products. If the Contribution margin is higher than the avoidable costs of the division or product the product should be continued else it should be discontinued.

· Current ratio (External)

Ensure the current ratio is maintained at 2:1. Current ratio is the ratio of current assets to current liabilities. Current ratio is a liquidity measure and it indicates the ability of the firm to meet its short term commitments.

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