Alternative 1:
Increase selling price by 10%
Particulars | $ |
Sales (5,000 Units * $88 per unit) | 440,000 |
Less: Variable cost | 240,000 |
Contribution Margin | 200,000 |
Less: Fixed Cost | 90,000 |
Net Income | 110,000 |
Working Note:
Selling price = $400,000 / 5,000 Units = $80 per unit.
Selling price after increment = $80 + 10% = $88 per unit.
Alternative 2:
Reduce variable cost to 55% of sales
Particulars | $ |
Sales | 400,000 |
Less: Variable cost ($400,000 * 55%) | 220,000 |
Contribution Margin | 180,000 |
Less: Fixed Cost | 90,000 |
Net Income | 90,000 |
Alternative 1 will produce the higher net income.
All the best...
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