We consider a keyword auction for search engines for two links. The first link has a click frequency of 200/week and the second link has a click frequency of 100/week. Three bidders compete for that keyword. Bidder A values the pay-per-click at 8, bidder B’s valuation is 5 and bidder C’s valuation is 10. The auction format is GSP and we assume bidders bid their valuations. Calculate the outcome.
In GSP, the winner pays a little more than the second highest bid.
Since bidder C has the highest bid of 10, he wins the auction.
But, he will pay 0.01 more than the second highest bid i.e 8.
Thus, bidder C wins and pays 8.01.
We consider a keyword auction for search engines for two links. The first link has a...
2. Second Price Auction& Google Search Auction (18 points) A. (11 points) There are two bidders, bidder 1 and bidder 2, bidding for one object. Their valuations of the object (vi, v2) are simultaneously submit their bidding prices (b, by The one with the higher price wins the auction and pays the loser's price, the second highest price. (In answering the questions below, no detailed explanations are needed and you just need to directly give the conclusion.) independent. Each one...
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usion (24 points) Two firms are playing a repeated Bertrand game infinitely, each with the same marginal cost 100. The market demand function is P-400-Q. The firm who charges the lower price wins the whole market. When both firms charge the same price, each gets 1/2 of the total market. I. Coll A. (6 points) What price will they choose in the stage (only one period) Nash equilibrium? What price will they choose if in the stage game (only one...
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