Alice has been a customer with Bank of the West for five years. Initially, it cost...

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Alice has been a customer with Bank of the West for five years. Initially, it cost the bank $200 to market to Alice and $75 t

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customers 5 years value added by the referall solution- value statement (200) → Cost of marketing to customer 75) cost of ope

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Alice has been a customer with Bank of the West for five years. Initially, it cost...

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