Question

The Beejue Theatre has 12 screens on which first-run movies are presented 365 days out of...

  1. The Beejue Theatre has 12 screens on which first-run movies are presented 365 days out of the year. Each movie is shown an average of 5 times per day. The number of seats for each screen varies, with an average of 400 seats per screen. Ticket prices average $9 per seat. The overall average occupancy rate per movie is 15%.

Compute the total possible tickets that could be sold assuming 100% occupancy.

Compute the estimated total customer demand (number of movie seats sold) for each year.

Compute the estimated total revenues for one fiscal year.

If management wanted to generate $18,000,000 in annual revenues, what would the average occupancy percentage rate need to be?

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Answer #1

Answer to 1

Total Possibe tickets ; 12*400*5*365 ; 8,760,000 Tickets per year

Answer to 2

Customer Demand ; 12*60*5*365 ; 1,314,000 per year

Average occupancy is 15% of 400 ; 60 per screen

Answer to 3

Total revenue = Tickets * Price per tickets

= 1,314,000*$9 ; $11,826,000

Answer to 4

Expected Revenue = $18,000,000

number of days occupied should = 12*5*365*9*X = $18,000,000

X = $18,000,000/197,100 ; 91.3 Days

Occupancy = 91.3/400*100 ; 23% apporx.

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