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Edgerron Company is able to produce two products, G and B, with the same machine in its factory. The following information is
Save & Exit Submit Product B Total Product G 800 200 Maximum number of units to be sold Hours required to produce maximum uni
Total contribution margin-two shifts Help Save & Edit Submit 4. Suppose that the company determines that it can increase Prod
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Answer #1

1. Determine the contribution margin per machine hour that each product generates.

.

.


Product G


Product B

Contribution margin per unit

$45.00

$36.00

Machine hours per unit

0.4

1.0

Contribution margin per machine hour

$112.5

$36.00

Product G

Product B

Total

Maximum number of units to be sold

600

200

..

Hours required to produce maximum units

(600*0.4) 240

200 (200*1)

440

.

2. How many units of Product G and Product B should the company produce if it continues to operate with only one shift? How much total contribution margin does this mix produce each month?

.

**Here the one month the available hours are 22 * 8 = 176 hours, the maximum contribution margin per machine hour will get from from Product G, so produce maximum units that can sell, Maximum number of units to be sold 600 units, need 240 hours to produce this units. However the machine hour is constrained, so only available in a month was 176 hour, there for utilize this full hours to produce the product G to get maximum profit. So we can produce 440 units ( 176 / 0.4 = 440) from 176 hours and 0 units product b

.


Product G

Product B

Total

Hours dedicated to the production of each product

176

176

Units produced for most profitable sales mix

440

.

Contribution margin per unit

$45.00

.

Total contribution margin - one shift

$19800

176

.

3. If the company adds another shift, how many units of Product G and Product B should it produce? How much total contribution margin would this mix produce each month?

.

**then total hour available = 176 * 2 shift = 352 hours

First priority to give product G, because we get maximum contribution per machine hour, here the machine hour is constrained factor

*We can sell maximum product of G 600 units, need machine hour = 600 * 0.4 = 240 hours

*Any hours remain produce the Product B,

So remaining hours = 352 - 240 = 112 hours, using this hours we can produce maximum units of Product B = 112 hours multiply with hour required to per units of 1 hour

112 * 1 = 112

.

Product G

Product B

Total

Hours dedicated to the production of each product

240

112

352

Units produced for most profitable sales mix

600

112

.

Contribution margin per unit

$45.00

$36.00

Total contribution margin - two shifts

$27000

$4032

$31032

Total contribution margin - one shift

.

19800

Change in contribution margin

11232

Change in fixed costs

.

.

4500

Change in operating income(loss)

.

$6732

Should the company add another shift?

Yes

.

.

4. Suppose that the company determines that it can increase Product G’s maximum sales to 700 units per month by spending $3500 per month in marketing efforts. Should the company pursue this strategy and the double shift?

.

Now the company can sell the product G 700 units, so needed hours = 700 * 0.4 = 280 hours

Remaining hour of 352 - 280 = 72 can be used for producing product b of 72 units (72 * 1 )

So the maximum profit mix = 700 units of Product G and 72 units of Product B

.

.

Product G

Product B

Total

Hours dedicated to the production of each product

280

72

352

Units produced for most profitable sales mix

700

72

.

Contribution margin per unit

$45.00

$36.00

Total contribution margin - two shifts and marketing campaign

$31500

$2592

$34092

Contribution margin - two shifts without marketing campaign

.

.

$31032

Change in contribution margin

.

.

3060

Additional marketing costs

.

.

3500

Change in fixed costs

.

.

4500

Change in operating income(loss)

.

.

$(4940)

Should the company pursue the marketing campaign?

No

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