Question

Can you help me write Blue Ocean Strategy of Instagram?

Answer 1

Here is the blue ocean strategy of Instagram:

It is important to understand the blue ocean strategy involves pursuing different and low-cost options to find new market spaces and hence increase the demand flow. Here is how Instagram managed the same:

• The founders worked on a few focus areas like locating new users, finding blue oceans and analyzing the data in the best manner.
• Instagram managed the same at a social gathering in a valley which was attended by Kevin systrom and networking with few people led to creating early adopters.
• Burbn then started an app and realizing that loyalty wasn't a key thing for their product they created a pivot by removing the unnecessary features.

Here are other blue ocean strategy aspects:

• It required a good understanding of the customer data. The analysis demonstrated that acquiring new users was hard because the app had complex features.
• Another strategy they capitalized was that most customers were sharing photos only after applying filters.
• People loving the daily life aspects and sharing it with others was also capitalised well.

Important learnings:

• Instagram wasnt an overnight success. They adopted blue ocean strategy by testing, iterating and listening to customers.
• Instagram spent time top locate users, learn where they are and what they have as common habits. This knowledge was used and changes were made. The feedback was taken seriously.
• Instagram found its blue ocean by creating a differentiated product.
• Another major aspect of blue ocean strategy was how Instagram analysed the data and made the modification to the app adding incentives, becoming ambassadors and motivating the users.

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