Question

Listed here are three different products in various stages of the product life cycle.What marketing strategies would you suggest to these companies? (a)Cannon Digital Cameras(growth stage) (b) Hewlett-Packard Tablet Computers(introductory stage) , and (c) Handheld manual can openers(decline stage)

Summarize your findings for each.

Answer 1

Canon digital cameras (growth). Canon must try to generate selective demand in the face of increasing competition that occurs during the growth stage of the product life cycle. The company could offer new features, such as higher megapixel resolution or add accessories, such as lens, for the same price as preceding models. b. Hewlett-Packard tablet computers (introductory). HP must generate awareness by running ads or generating publicity for its tablet PCs at venues such as the annual Consumer Electronics trade show. The company must stimulate primary demand. c. Handheld manual can openers (decline). Handheld can opener firms may choose to market their can openers in developing countries where electricity is not widely available in households or where electric can openers are viewed as a discretionary item.

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