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Think of an industry with heavy advertising. Is it a monopolistic competition industry; why or why...

Think of an industry with heavy advertising. Is it a monopolistic competition industry; why or why not?

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True

Monopolistic competition is a market structure type in which there are large number of buyers and sellers in the market

There are no barriers to entry exit

The products are slightly differentiated in terms of size,shape, colour etc.

In this type of advertising branding is very common because of the harsh competition and each firm try to get more customers

The best example of this is toothpaste industry in which many firms are there and they are slightly differentiated in terms of packaging, quality, taste but heavily dependent on the various type of advertisement

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