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101 Extra Credit- Chapter 14 Review Questions 15 pts. The following graph represents the average total costs for a company in a monopolistic competitive market with no advertising. (2 pts.) 8. ATC 20 325 a. Briefly explain why the firm might consider advertising. b. Illustrate how adding advertising will affect the average total cost
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A) A monopolistic competitive firm produces differentiated products in the market to a large number of buyers. These sellers compete with each other in terms of features offered by their products so as to sell more of their products and thus make more profits.

In such markets, advertising plays a very important role as it highlights the special features of the seller's products and explains why this product is better than the competitor's products. This ways advertising helps firms increase their sales and profits.

B) Since advertising is a costly affair and is an input cost for the firm, the total cost of the firm would increase while keeping production fixed in the first stage, thereby leading to an increase in the average total cost.

Thus, the ATC curve shifts parallelly upwards.

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