Question

Determine Whataburger’s source of competitive advantage and accomplish a value chain analysis.

Answer 1

Whataburger's source of competitive advantage is its product differentiation. It gives lot of importance to customer tastes and choices. It provides customized products as per customer preferences. The burger chain has created a identity of food as per American tastes . Its stores and operations reflect the heritage of the brand.

A value chain analysis of Whataburger shows that the burger chain gives lot of emphasis to local tastes and preferences of customers. Its product range has burgers at the prevailing market prices but the product is distinguished through its standard size which is bigger than the market standards. It is made to order preparation for the customers. The customers are offered a wide product range, a twenty fours services and have included options as per popular demand in its product range apart from its signature range product options with bigger burger sizes. It is a family owned business and has introduced additional products like cookies and sauces to give a feeling of home made products to the customers.

The burger chain has created values through activities like operations and customer services. It focuses on its product for growth and maintaining a competitive advantage in the market.