Question

47. According to Treacy and Wiersema, means providing s or services at competitive prices and delivered them with minimal difficuity or inconvenience. relv .. a. customer intimacy b. operational intimacy c. product leadership d. cost effectiveness e value bundling 48. McKinsey and Company, a leading consulting group, developed a popular business portfolilo analysis tool to assist helps marketing managers in the development of organizational strategy. The tool is based on which of the following dimensions? Products offered and markets covered Market attractiveness and business strengths Market growth rate and market growth % a. b. d. Corporate strengths and weaknesses ntal opportunities and threats 49. Which of the following is a reason for a companylmarketer to develop and implement a demarketing strategy? a. A firm may not be able to produce and supply large enough quantities to meet demand. b. The firm may make a strategic turn away from producing and marketing the type of product due to high costs of production, distribution or promotion. c. It is no longer profitable to produce or market as specific product. d. A, B and C are reasons to demarket a e. A and C are reasons to demarket a product/brand. s0. Which of the following statements isfare true Red Ocean companies try to outperform their rivals to grab a greater share of existing demand. As the market space gets crowded, prospects for profits and growth reduce. Products become commodities and cut-throat competition turns the ocean bloody red a. b. Blue Ocean companies, in contrast, access untapped market space and create demand, and so they have the opportunity for highly profitable growth. In Blue Oceans, competition is irrelevant. Yes, imitators arise, but experience shows there is a wide window of opportunity to stay ahead of imitators.

Answer 1

Q1. Operational Intimacy.

The Treacy & Wersema model revolves around three important aspects:

- Operational Intimacy : This refers to excellent operational processes. Excellent operational process is defined by the adeptness with which goods or services are delivered to a customer in the most affordable and efficient manner.

- Product Leadership : Product Leadership arises from being a forerunner in developing new products.

- Customer Intimacy: This refers to building a long-term relationship with customers and maintaining the relationship over time with Customer Loyalty Programs, etc.

Q2. Market attractiveness and business strengths

The tool developed is called the GE- McKinsey Nine Box Matrix. The two axes of this matrix are Market attractiveness and business strengths.

Q3. Option d - Demarketing is a strategy used by organizations to reduce demand for their product through advertising. There are many reasons to develop this strategy, and option a, b, c are some of them.

Q4. Statement A is true. - In Blue Ocean companies, imitators do not arise.