1. Some companies change a competitive game successfully, so that they help their competitors as well as themselves. For example, Lending Club is among the new online lenders disrupting the consumer finance industry. But Lending Club is working with Citigroup—a traditional player in that market space—to extend the reach of both players into low-income borrowing markets. This approach is known as:
A) Co-opetition
B) a blue ocean strategy
C) a disruptive strategy
D) a red ocean strategy
2. The intensity of competition in a market can be low, moderate, or high. Which of the following conditions are NOT characteristic of markets with highly intense competition?
A) Rapidly escalating profits
B) Price wars
C) High advertising spending
D) Frequent new product introductions
3. True or false: In industries characterized by perfect competition, a firm can achieve maximum profitability.
4. True or false: A competitive advantage is considered sustainable when rivals cannot replicate it in the immediate future.
5. Which of the following is NOT an offensive competitive strategy?
A) Comparative advertising
B) First-mover advantage
C) Offering differentiation
D) Launching a fighter brand
6. The PARTS acronym is used to specify the components of a competitive game and provide a framework for analyzing that game. The S in PARTS stands for:
A) Segment
B) Strategy
C) Scope
D) Sustainable advantage
Solution:
1. Some companies change a competitive game successfully, so that they help their competitors as well...
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