Idependent variables : ethnocentrism, animosity, and self-esteem
Dependent variable(s) : purchase intention towards Chinese products in Pakistan
Moderator : social status
Conceptual Design:
H0 : There is no correlation between ethnocentrism and purchase intention towards Chinese products in Pakistan
Ha : There is a correlation between ethnocentrism and purchase intention towards Chinese products in Pakistan
H0 : There is no correlation between animosity and purchase intention towards Chinese products in Pakistan
Ha : There is a correlation between animosity and purchase intention towards Chinese products in Pakistan
H0 : There is no correlation between self-esteem and purchase intention towards Chinese products in Pakistan
Ha : There is a correlation between self-esteem and purchase intention towards Chinese products in Pakistan
H0 : Purchase intention towards Chinese products in Pakistan is independent of ethnocentrism
Ha : Purchase intention towards Chinese products in not Pakistan is independent of ethnocentrism
H0 : Purchase intention towards Chinese products in Pakistan is independent of animosity
Ha : Purchase intention towards Chinese products in not Pakistan is independent of animosity
H0 : Purchase intention towards Chinese products in Pakistan is independent of self-esteem
Ha : Purchase intention towards Chinese products in not Pakistan is independent of self-esteem
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