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Please summarize and analyze this article in to 300 words
Difference Between Wholesale and Retail
Wholesale vs Retail The terms wholesale and retail themselves explain the difference. Wholesale means selling in large quantities and retail means selling in small quantities. In wholesale, the goods are mainly sold to the retailer who sells it to the customers. A wholesaler might also sell the products directly to th customers. One of the main differences between wholesale and retail is in the price of the goods. The wholesale price is always lower than the retail price. This is mainly because the retailer has to include many other costs while selling the goods. The retailer has to add costs like the salaries of employees, rents of shops, sales tax, and advertising of the goods that he buys from a wholesaler. A wholesaler does not worry much about all of these aspects which prompts him to sell goods at a lower price. The wholesaler has direct links with the manufacturer and buys products or goods directly from him. On the other hand, a retailer has no direct contact with the manufacturer. In choosing the quality, the retailer has an upper hand. A retailer can choose the products with quality and discard the damaged ones as they only buy small amounts. On the contrary, the wholesaler will not have a say in the quality as he has to buy in bulk from the manufacturer. This means that the er has the freedom to choose the products whereas the wholesaler does not have the freedom to choose the products. It can also be seen that retailers have to spend more in maintaining the retail space as they have to attract the consumers. On the other hand, a wholesaler need not worry about the space as it is only the retailer who buys from him. When comparing the profit margin, a wholesaler gets more profit th wholesaler gets more money as he sells in bulk. A retailer just sells only one product at a time. an a retailer. But even then, a More in . Diffe Emb . Diffe Billin 1.In wholesale, the goods are mainly sold to the retailer who sells it to the customers.
Summary 1.In wholesale, the goods are mainly sold to the retailer who sells it to the customers. 2.The wholesale price is always lower than the retail price. 3.The wholesaler has direct links with the manufacturer and buys products or goods directly from him. On the other hand, a retailer has no direct contact with the manufacturer. 4.A retailer can choose the produets with quality and discard the damaged ones as they only buy small amounts. On the contrary, the wholesaler will not have a say in the quality as he has to buy in bulk from the manufacturer.
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Answer #1

There is a clear distinction between the two words i.e. retailer and wholesale. Retailing is mainly related to the sales of smaller quantities of products while the bulk selling of the quantity is called wholesale. Apart from this, the main customers of wholesaler are the retailers while retailers sell their products to the ultimate customer or consumer.

Price is the other factor of the distinction between the two concepts. The price of the product in wholesaling is lesser than that of retailing. This difference is mainly due to the addition of a number of costs in retailing such as employee compensation, sales tax rent and so on.

There is no intermediately between the wholesaler and producer of the product while the retailer has to buy the products from the wholesaler. Quality selection is more profound in the case of the retailer as only quality products will be selected and products having an inferior quality will be rejected by the retailer. While due to bulk buying the wholesaler does not regulate the quality of the product.

Greater funds are required for a retailer to attract the customers while wholesaler doe sot requires such an expense. Wholesaler receives a higher profit margin than a retailer, and the retailer sells the only single product at a time.

Analysis:- The article presented throws the light on the basic differences between the retailer and wholesaler. This article indicates that wholesalers are in direct contact with the producer, have greater margin, and sells the products in bulk while retailers are mainly buying the products in smaller quantities and have a lower profit margin. This article is a concise document if someone wants to understand the basic difference between the two major players in the distribution system i.e. retailer and the wholesaler. However, the article resented the detailed information but there are some limitations as a few examples can be quoted from real life so that reader can have a better understanding of the concept.

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