Question

What are the media implications of the "language demand‐technology fit" concept?

Select one:

a. a. text‐based media are best for numeric, audio better for verbal, and use video only for visual

b. b. text‐based media are best for numeric, audio and video better for verbal, and either text or video (but not audio) are good for visual

c. c. little difference among text, audio, or video media; face‐to‐face discussion best for numeric and visual

d. d. text‐based media best for verbal‐factual material, but not good for numeric or visual because of special characters required

Answer 1

Answer - d. text‐based media best for verbal‐factual material, but not good for numeric or visual because of special characters required

Explanation - The language demand‐technology fit concept is that the person who has a task at hand should find the efficient way to communicate with the people through technology. There are three types of language demand to be considered when communicating in a group such as verbal, numeric and visual.

• Numeric language shows numbers like budgets, percentages that are used to calculate sales commissions and exact numbers. It is usually used in business groups.
• Verbal symbolization describes ideas, concepts and meanings of all verbal and non-verbal language
• Visual shows all information needed through charts, graphs, diagrams, etc.

Text based media are social media or Instant Messaging (IM). Hence, text based media are best suited for verbal and factual material because the visual and numeric symbolization require special characters to depict the numeric language.