Question

Provide two insights on Product & Portfolio Analysis, and Generating Strategic Options. State why each insight was important to you

Answer 1

1.product portfolio analysis for a company in the phone manufacturing industry may categorize its entire product as follows:

Today`s Breadwinners: Touch screen cell phones

Tomorrow`s Breadwinners: Hybrid tablet-cell phones

Yesterday`s Breadwinners: Home phone handsets

Developments: Wearable technology

Sleepers: Imbedded, bio-technology

Investments in Managerial Ego: Extendable keyboards

Failures: In-ear receivers

2. The strengths and weaknesses of a company determine its internal capabilities to compete in a market and fulfill customer expectations. One of the tools to identify the strengths and weaknesses of a company is a Product Portfolio Analysis. The Product Portfolio Analysis was proposed in 1973 by Peter Drucker as a way to classify current and expected profitability.

Generating Strategic

Poster describe certain generic competitive strategy. That an organisation may persue how competitive advantage. They determine how to compete

In a particular he identify two competencies that he felt were most important : product differentiation and product cost

Importance of product and portfolio analysis :-

1) Innovation

It is very important to follow the strategy of having a Product Portfolio and analyzing it in the regular intervals in order to plan and come up with the new and innovative line of products to be offered to the target market.

2) Tax benefits

Managing and analyzing the Product Portfolio on the regular basis helps to structure the investments and all the other financial elements of the company resulting in the various tax benefits.

3) Aligns projects with the business strategy

It is very important that the product offerings and their revenue generations match and align with the long-term vision of the company and the business strategy.

4) Visualize the entire portfolio

Studying and analyzing the operations, revenue generation, and other facets of each and every product on an individual level offered by the company can be very cumbersome and will not help to draw comparative study effectively.

Importance of generating strategy are :

Generating New Sales Leads

One of the biggest keys to a successful business is the generation of new sales leads.

Generating the Right Leads

Years ago, leads were developed by meeting people, cold calling, and purchasing lists.