Advertising makes the assumption that __________ will lead to __________.
A. |
attitude change; behavioral change |
|
B. |
improved understanding; attitude change |
|
C. |
behavioral change; improved understanding |
|
D. |
behavioral change; attitude change |
Advertising makes the assumption that attitude change will lead to behavioral change.
(This is one of the assumptions when it comes to advertising. The attitude here is related to the product or the brand that is being advertised. The whole aim of the advert is to have a lasting and positive impact on the viewers so that their attitudes are changed in a positive way. This is then expected to also change their behavior pattern in such a manner that is beneficial to the organization.)
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