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1. Identify a brand, and describe and critique the present social entertainment efforts employed (if any)....

1. Identify a brand, and describe and critique the present social entertainment efforts employed (if any). Suggest improvements to the social entertainment effort. Use theory as well as examples from industry to analyze your strategy.

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The social entertainment can be considered as the effort taken by the organization in order to entertain the audience and hence to grab the attention of the public. One such social entertainment effort is the effort taken by the Mc Donald’s to entertain the society through conducting the event for children for celebrating Christmas. The entertainment effort included the volunteer participation of the children who visited the Mc Donald’s. Since this is a volunteer participation and limited to the store the coverage of the entertainment effort will be minimum. Hence it may not grab the attention of the public who will be busy with celebrating Christmas. Hence the improvement which can be recommended in order to gain the full result is to conduct the event as a big show which is participated by the enrolled children accompanied with prize distributions, involvement celebrities etc. This could have yield better results.

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