Question

1) .........-include convenience products, shopping products, specialty products, and unsought products. C a.consumer products b. component products c. specialty services d. industrial products 2) To a producer of goods, greater number of channel levels means: less distance between producer and end consumer b. more creativity c. higher taxes d. less control e. multiple distribution systems . I 3)In the communications process, those to be communicated with are called the a, senders b. receivers c. none of these d. noise makers ecoders An ad for Johnson and Johnsons Aveeno age-minimizing make-up in Elle magazine featured actress Jennifer Aniston and offered readers a $1 coupon when they try Aveeno. In terms of the communication model, the source of this ad is Select one: a. Elle magazine b. Jennifer Aniston C. Aveeno d. readers who redeem the $1 coupon C e. the target market to whom Jennifer Aniston appeals to 0 BI E е

Answer 1

1)

Correct answer i a. Consumer products

Consumer products includes convenience products, shopping products, speciality bproducts

2)

Correct answer is d. less control

to a producer of goods greater number of channel levels means less control

3)

Correct answer is b. receivers

4)

Correct answer is c. Aveeno