Question

Explain the primary differences between the concept of “opt in” and “opt out” as they relate...

Explain the primary differences between the concept of “opt in” and “opt out” as they relate to providing information to a third party. Which is “better” from a privacy standpoint? Why

0 0
Add a comment Improve this question Transcribed image text
Answer #1

Sol.

Opt-out refers to several methods by which individuals can avoid receiving unrequested products product or service information. This ability is usually associated with direct marketing campaigns such as, e-mail marketing, or direct mail.

Opt-in is a term used when someone is given the option to receive email. This is some sort of mailing list, newsletter, or advertising. Without obtaining permission before sending email, the email is unreqested bulk email, better known as spam.

Opt-out is better from a privacy standpoint because when a company uses opt-out marketing, the company privacy policy indicates that the consumer is presumed to want information about sales or new products, and will be sent such information unless the consumer “opts out” of receiving it. Consumers may also be given the option to opt-out of allowing a company to share the consumer’s information with affiliated companies or third parties. Some companies make opting out very simple, using a similar click-box system that other companies use for opt-in agreements, only leaving the default setting . Others make it difficult, requiring regular mail or a phone call to remove a person from a marketing list. Business groups, for the most part, tend to prefer the opt-out approach because it is easier to capture consumer information. For most businesses, the sharing, selling, or trading of personally identifiable information beyond the original transaction is part of a business strategy.

Whereas when a company uses opt-in marketing, the consumer must affirmatively give the company permission to send information about new products or sales, or to share the consumer’s information with other companies in a business relationship with the company where that consumer has an opt-in agreement. Generally, a consumer must click on website boxes or send an e-mail request to the company or its affiliates in order to authorize consumer e-mail.

Add a comment
Know the answer?
Add Answer to:
Explain the primary differences between the concept of “opt in” and “opt out” as they relate...
Your Answer:

Post as a guest

Your Name:

What's your source?

Earn Coins

Coins can be redeemed for fabulous gifts.

Not the answer you're looking for? Ask your own homework help question. Our experts will answer your question WITHIN MINUTES for Free.
Similar Homework Help Questions
ADVERTISEMENT
Free Homework Help App
Download From Google Play
Scan Your Homework
to Get Instant Free Answers
Need Online Homework Help?
Ask a Question
Get Answers For Free
Most questions answered within 3 hours.
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT