Applications in Marketing, Finance and Management
An advertisetnent campaign for a new potato chip will be couducted in a limited geographical
area and can use television time, radio time, and newspaper advertisement. The Infornation
about each mediam is shown below.
$$ \begin{array}{|c|c|c|c|} \hline \text { Medium } & \begin{array}{c} \text { Cost per } \\ \text { Advertisement } \end{array} & \begin{array}{l} \text { Number } \\ \text { Reached } \end{array} & \begin{array}{c} \text { Exposure } \\ \text { Quality } \end{array} \\ \hline \text { Television } & 500 & 10000 & 30 \\ \text { Radio } & 200 & 3000 & 40 \\ \text { Newspaper } & 400 & 5000 & 25 \\ \hline \end{array} $$
If the number of TV ads cannot exceed the number of radio ads by nure than \(4,\) and if
the advertising budget is \(\$ 10000,\) develop the model that will maximize the number
reached and achieve an exposure quahity if at least 1000 .
Homework Answers
An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time, radio time and newspaper ads
An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TVtime, radio time and newspaper ads. Information about each medium is shown below.Medium Cost Per Ad # Reached Exposure QualityTV 500 10000 30Radio 200 3000 40Newspaper 400 5000 25If the number of TV ads cannot exceed the number of radio ads by more than 4, and if the advertising budget is $10000, develop the model that will maximize the number reached...
(20 points total) An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV t...
(20 points total) An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time, radio time, and newspaper Information about each medium is shown below. Medium Cost/Ad () # of potential customers reached Exposure Quality TV 500 10000 30 3000 Radio 200 40 400 5000 Newspaper 25 Formulate a linear program that maximizes the number of potential customers reached and satisfies the constraints mentioned in parts (b), (c), (d) and...
An ad campaign for a new snack chip will be conducted in a limited geographical area...
An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time, radio time, and Internet ads. Information about each medium is shown below. Medium Cost Per Ad # People Reached Exposure Quality TV 1,000 20,000 35 Radio 600 10,000 45 Internet 300 60,000 5 The number of Internet ads should be at least one third of all ads. Also, the advertising budget is $18,000. Since this is a special program,...
The Flamingo Grill is an upscale restaurant located in St. Petersburg, Florida. To help plan an...
The Flamingo Grill is an upscale restaurant located in St. Petersburg, Florida. To help plan an advertising campaign for the coming season, Flamingo’s management team hired the advertising firm of Haskell & Johnson (HJ). The management team requested HJ’s recommendation concerning how the advertising budget should be distributed across television, radio, and newspaper advertisements. The budget has been set at $279,000. In a meeting with Flamingo’s management team, HJ consultants provided the following information about the industry exposure effectiveness rating...
Problem 4 Blue ocean insurance services Inc. is working on its advertising strategy and wants to ...
Problem 4 Blue ocean insurance services Inc. is working on its advertising strategy and wants to consider four types of media: Internet, Radio, TV, and Newspaper. Their objective is to maximize total exposure to audiences (exposure means number of audiences reached through the ad). The cost of an ad and exposure per ad is provided in the following table Media type Cost per ad Exposure per ad $0.65 $1500 $5000 $3500 Internet 300 Radio 150,000 TV 350,000 Newspaper 200,000 The...
2) Eddie Kelly is running for reelection as mayor of a small town in Alabama. Jessica...
2) Eddie Kelly is running for reelection as mayor of a small town in Alabama. Jessica Martinez, Kelly's campaign manager during this election, is planning the marketing campaign, and there is some stiff competition. Martinez has selected four ways to advertise: television ads, radio ads, billboards, and newspaper ads. The costs of these, the audience reached by each type of ad, and the maximum number available are shown in the following table: Type of AD Maximum number Cost per AD...
Please Answer for Question 2 with complete work and answers hand written 2) Eddie Kelly is running for reelection as...
Please Answer for Question 2 with complete work and answers
hand written
2) Eddie Kelly is running for reelection as mayor of a small town in Alabama. Jessica Martinez, Kelly's campaign manager during this election, is planning the marketing campaign, and there is some stiff competition. Martinez has selected four ways to advertise: television ads, radio ads, billboards, and newspaper ads. The costs of these, the audience reached by each type of ad, and the maximum number available are shown...
Please answer question 2 with complete answers and explanations. Hand written only 2) Eddie Kelly is...
Please answer question 2 with complete answers and
explanations. Hand written only
2) Eddie Kelly is running for reelection as mayor of a small town in Alabama. Jessica Martinez, Kelly's campaign manager during this election, is planning the marketing campaign, and there is some stiff competition. Martinez has selected four ways to advertise: television ads, radio ads, billboards, and newspaper ads. The costs of these, the audience reached by each type of ad, and the maximum number available are shown...
The Rapid City Chamber of Commerce periodically sponsors public service seminars and programs which are open...
The Rapid City Chamber of Commerce periodically sponsors public service seminars and programs which are open to the public. Currently, promotional plans are under way for this year’s program. Advertising alternatives include television, radio, and newspaper. Audience estimates, costs, and maximum media usage limitations are shown below: Television Radio Newspaper Audience per advertisement 70,000 25,000 40,000 Cost per advertisement $1,600 $280 $500 Maximum media usage limitation 19 25 11 Suppose that the production budget is limited to $43,000. We are...
Case Problem1 PLANNING AN ADVERTISING CAMPAIGN The Flamingo Grl is an upscale restaurant located in St. Petersburg. Florida. To help plan an advertising campaign for the coming season, Flamingo's...
Case Problem1 PLANNING AN ADVERTISING CAMPAIGN The Flamingo Grl is an upscale restaurant located in St. Petersburg. Florida. To help plan an advertising campaign for the coming season, Flamingo's management team hired the advertising firm of Haskell & Johnson (HJ). The management team requested HJ's recom- mendation concerning how the advertising budget should be distributed across television radio, and online advertisements. The budget has been set at $279,000. In a meeting with Flamingo's management team, HJ consultants provided the following...
(20 points total) An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time, radio time, and newspaper Information about each medium is shown below. Medium Cost/Ad () # of potential customers reached Exposure Quality TV 500 10000 30 3000 Radio 200 40 400 5000 Newspaper 25 Formulate a linear program that maximizes the number of potential customers reached and satisfies the constraints mentioned in parts (b), (c), (d) and...
Problem 4 Blue ocean insurance services Inc. is working on its advertising strategy and wants to consider four types of media: Internet, Radio, TV, and Newspaper. Their objective is to maximize total exposure to audiences (exposure means number of audiences reached through the ad). The cost of an ad and exposure per ad is provided in the following table Media type Cost per ad Exposure per ad $0.65 $1500 $5000 $3500 Internet 300 Radio 150,000 TV 350,000 Newspaper 200,000 The...
2) Eddie Kelly is running for reelection as mayor of a small town in Alabama. Jessica Martinez, Kelly's campaign manager during this election, is planning the marketing campaign, and there is some stiff competition. Martinez has selected four ways to advertise: television ads, radio ads, billboards, and newspaper ads. The costs of these, the audience reached by each type of ad, and the maximum number available are shown in the following table: Type of AD Maximum number Cost per AD...
Please Answer for Question 2 with complete work and answers
hand written
2) Eddie Kelly is running for reelection as mayor of a small town in Alabama. Jessica Martinez, Kelly's campaign manager during this election, is planning the marketing campaign, and there is some stiff competition. Martinez has selected four ways to advertise: television ads, radio ads, billboards, and newspaper ads. The costs of these, the audience reached by each type of ad, and the maximum number available are shown...
Please answer question 2 with complete answers and
explanations. Hand written only
2) Eddie Kelly is running for reelection as mayor of a small town in Alabama. Jessica Martinez, Kelly's campaign manager during this election, is planning the marketing campaign, and there is some stiff competition. Martinez has selected four ways to advertise: television ads, radio ads, billboards, and newspaper ads. The costs of these, the audience reached by each type of ad, and the maximum number available are shown...
Case Problem1 PLANNING AN ADVERTISING CAMPAIGN The Flamingo Grl is an upscale restaurant located in St. Petersburg. Florida. To help plan an advertising campaign for the coming season, Flamingo's management team hired the advertising firm of Haskell & Johnson (HJ). The management team requested HJ's recom- mendation concerning how the advertising budget should be distributed across television radio, and online advertisements. The budget has been set at $279,000. In a meeting with Flamingo's management team, HJ consultants provided the following...
Most questions answered within 3 hours.
-
Computer Programming II CS141(Java)
Mention the appropriate relationship between following
classes:
HOD–StaffMember
Car–Ferrari
Student-Address
BankAccount–FixedAccount
House-Building...
asked 1 hour ago -
Assume one of your finals has 50 questions on it, and
lucky for you, it's all...
asked 3 hours ago -
Rice Products in Bangladesh
Business behavior is derived in large part from the basic cultural
environment...
asked 4 hours ago -
The following base sequence is found for a mRNA fragment from
wild-type E. coli: 5'- UAUCAGUAGAUAAUGUAACC-3'...
asked 4 hours ago -
For this exercise, round all regression parameters to three
decimal places.
One of the two tables...
asked 5 hours ago -
What is the 5% level of significance for mean = 3.60, standard
deviation = 0.94, and...
asked 5 hours ago -
Prior to beginning work on this discussion, please read the
article by Hayley Peterson, 15 Companies...
asked 5 hours ago -
Which pair of aqueous solutions, when mixed, will form a
precipitate?
A) NaNO3 and AgC2H3O2
B)...
asked 6 hours ago -
1-Write an algorithm to get two numbers from the user (as
inputs) and calculate the sum...
asked 9 hours ago -
Define white-collar crime. What is the difference between
offender and offense-based definitions of white-collar crime? What...
asked 10 hours ago -
Consider a reaction which is 1st order with respect to A and 1st
order with respect...
asked 10 hours ago -
c++
The length of the hypotenuse of a right-angled triangle is the
square root of the...
asked 10 hours ago