Question

Define the following terms:

1) Defensive Strategies

Retrenchment

Divestiture

Liquidation

2) Porter’s 5 Generic Strategies

Cost Leadership –Low Cost Mass

Cost Leadership – Low Cost Focused

Differentiation – Mass

Differentiation – Focused

Cost Leadership – Best Value

Differentiation  - Best Value

Answer 1

1) Defensive Strategies

Retrenchment

Divestiture

Liquidation

Defensive strategies are the board instruments that can be utilized to battle off an assault from a potential contender, for example, the accomplishment of an objective or answer for an issue.

Defensive strategies are promoting fighting strategies intended to secure:

 Company's market share

 Profitability

 Product positioning or

 Mind share.

Retrenchment is a type of excusal because of no flaw of the employee, it is a procedure whereby the business audits its business needs so as to expand benefits or breaking point misfortunes, which prompts diminishing its employees.

The manager must give reasonable explanations behind creation the choice to save and follow a reasonable system when settling on such a choice or the retrenchment might be viewed as unfair.

Business divestiture is the way toward disposing of business assets for an assortment of reasons. Business assets can be product lines or administrations, auxiliaries, assets like business property, or a whole business.

Liquidation for the most part alludes to the way toward selling off an organization's inventory, ordinarily at a major discount, to create money. As a rule, a liquidation deal is an antecedent to a business shutting. When all the assets have been sold, the business is closed down.