Question

1) Essentially, marketing managers have several generic brand strategies: launch a new product, introduce a new brand, rebrand (redefine a new purpose, goal or characteristic or increase customer engagement and loyalty.

True or False?

2)

Madison Avenue is named after Madison Square in New York. This Manhattan street has become synonymous with the industry of American advertising. With agencies lined up on either side, this avenue has definitely made a name for itself in the world of marketing. Vine Street is located in Los Angeles, California; Hollywood to be exact. As you might have guessed, Vine Street has become a representation of the entertainment industry. Hollywood and Vine is often seen as Hollywood’s lure for dreamers who want to make it big in the biz. Put the two together, and you get “Madison & Vine.” The results is _______ . The practice includes product placement, product integration and brand entertainment

Answer 1

1. True

Essentially, marketing managers have several generic brand strategies: launch a new product, introduce a new brand, rebrand (redefine a new purpose, goal or characteristic or increase customer engagement and loyalty.

2. Advertainment

Organizations have to do more than just advertise, they have to entertain also. Advertainment means advertising plus entertainment.