Question 10
Choose one of the 4 P’S alternatives we discussed and tell me your thought on whether it is a better alternative or not. Remember to identify the specific alternative you’re comparing to the 4 P’S and identify all the words in the acronym.
Question 12
Identify your college major and tell me how you think marketing will play a role in your future career. Discuss in term of our first class and what my goals were for each discipline .
10. Alternatives of 4P's are 4C's:
The 4P's can be traced to marketer and scholar, E, with roots dating back as far as the early 1940s. Christopher McCarthy. Known as the First Marketing Blend, they offered a basis for decision taking when it comes to the following areas of marketing: commodity.
In 1990, they suggested an alternate structure for Robert F.
Lauterborn. Raised the 4C's:
This idea came about at a time when a concerted change from
mainstream marketing towards a more niche kind was being made. The
customer was now king (not the product) and advertisers needed to
adjust accordingly.
Consumer strategies have often had to change to the transition in
consumer combination approaches. The collapse of a
one-size-fits-all mass-selling model has ensured that the 4P
marketing approach (where the priority is on the retailer and what
they want to sell to you) has no longer been feasible. Rather, the
rise in specialty ads and the 4C's are a better match, taking into
account customer desires and needs.
Once the differentiation of strategies is outlined it becomes clear that the marketing mix of the 4C is a better match for you and what you are trying to achieve when it comes to marketing your school.
Consumer vs Product: We need to dig at what you're currently
offering in the consumer vs company debate.
A well-spent childhood schooling, opportunities, and fond memories aren't a luxury. The intangibility of what you are selling to a student who is enrolling in your school means that you can not sell the company easily. Yet to this the 4C's have the answer. If you can't focus on your company, instead you can concentrate on your customer.
It's extremely important to have the client as your target in your marketing campaign, especially as it helps you to understand your customer better-not just how you could get them to buy what you're selling.
Costs vs Price: While an appropriate price point for the company is
an important aspect of the marketing strategy, we understand that
it will not be the only financial factor that will be taken into
account for your prospective parents while there is a more
consumer-centered emphasis.
When a parent wants to enroll their child at your school, they know
that it won't be a one-time investment to pay for the programs and
incentives you'll have. They decide to pay the payments for the
near future by paying their deposit, by sending their demand. They
agree with the decision they would be expected to pay for uniforms
and flights, and, among other items, to participate and donate to
the charitable activities.
Furthermore, while we are conscious that rivalry is good on the markets, helping companies selling comparable goods up to their game and wrestling for customer interest, a single policy of financial rivals is not the way to go. According to Rory McClean (Web Marketer and Technical Expert with Design Designed Online), you are susceptible to competition because you "depend solely on the price to survive in the long run."
Convenience vs Place: Have you really heard the saying, If you
don't like wherever you are-move! You ain't a tree! While this is a
good idea for an adult with the potential to get up and go, it's
not something that can be extended to your school really. The house
is yours, the classroom is your education! Once again, it becomes
immediately clear that 'place' really doesn't have a place in your
marketing strategy. On the other hand, the customer-oriented
convenience approach is something that the marketing department
will most definitely employ.
Communications vs Promotion: Selling a product in the minds of
customers may often be considered a misleading facet of marketing.
The retailer propagates it, and as such, it can be considered
untrustworthy of their account.
In comparison, contact requires a mutual interaction between the
buyer and the seller. Using in addition to the prevalence of social
media and its use by schools as a means of communication, not only
can the 'campaign' be done with remarkable simplicity, but it still
proves to be highly genuine.
Communication, though, is so much more than publicity. Your school is able to interact with parents and pupils in every single way. Of course the most prevalent of these approaches are the social media sites of your community. Sharing your # SchoolStories helps those who are involved in forming relationships with your school really start to appreciate you and your pupils on a personal basis. This in effect can ultimately contribute to stronger loyalty for the company.
What is the difference, then?
Although the original 4P's do have a role within the marketing mix
(they do present critical considerations to address when selling a
product or service), it is arguable that they don't suit the needs
of today's selling objectives. The 4C's have more significance,
particularly in marketing educational institutions and other
companies that offer intangible goods and benefits.
The theoretical essence of what you are delivering as a classroom, combined with the fact that you are giving your target market something incredibly intimate, means you will have to truly consider your market. The 4C's help you achieve this in a way that the 4P's couldn't do, especially if used as a sole method of marketing.
12. I believe since the transition of the industry from Production concept to product concept to selling concept to marketing concept, it been a drastic change the way industry is taking marketing like! The industry moved from selling products to hard cores to make customers attracted to the products.
In explaining interest I think marketers are fantastic at generating stories, features, rewards, all that stuff. The next step is to create independent and distinct packets of interest, where material and experiences expand – increasing stickiness – regardless of how a buyer buys the good or service. Get it right, and the brand wins unassailable mindshare; with every growing engagement, consumers will visit over and over again, creating confidence and enthusiasm. For this to happen, new tasks and new activities – in fact, new jobs – are needed in the marketing department.
Question 10 Choose one of the 4 P’S alternatives we discussed and tell me your thought...
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