‘The Founder’ movie shows the story of Ray Kroc, a struggling salesman turned Founder of McDonald’s. In 1950s, Ray Kroc met Mac and Dick McDonald, who were running a burger operation in Southern California. Ray was impressed by the brothers' speedy system of making the food and saw franchise potential. Ray expands the McDonald’s restaurants through franchisees, pulls the company from the brothers and creates a multi-billion dollar empire. This movie teaches many important business lessons, a few of them are as follows:
From the movie, answer the following questions:
Define ‘micro’ environments.
Define ‘macro’ environments.
Define ‘market segmentation’.
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