Question

Explain and review the execution of branding of ZARA elements (eg. logo, colour, font etc.) and identify any inconsistencies in their use (e.g. on pack, in advertisement, on in-store displays, online websites, etc.)

ZARA 206-208

Answer 1

Zara is one of the world’s most successfully running fashion retail outlets. Origin of ZARA is from Spain. It creates passion among broad variety of consumers spread across different cultures, age and groups. It offers Men and Women clothing’s, children clothing’s shoes, accessories etc…

Zara focuses on beauty, clarity, functionality and sustainability. It focuses on store based advertisement and sales. Puts up all the new brands and trends and fashions in its store on display to attract the customers. It store stock clothes that the customers want on the right time For eg. Specific summer/autumn/winter collections. They even carry out the sales activities through facebook , amazon and apple,and the prestigious luxury and retail brands.

Zara is one of the world’s most successfully running fashion retail outlets. Origin of ZARA is from Spain. It creates passion among broad variety of consumers spread across different cultures, age and groups. It offers Men and Women clothing’s, children clothing’s shoes, accessories etc…

Zara focuses on beauty, clarity, functionality and sustainability. It focuses on store based advertisement and sales. Puts up all the new brands and trends and fashions in its store on display to attract the customers. It store stock clothes that the customers want on the right time For eg. Specific summer/autumn/winter collections. They even carry out the sales activities through facebook , amazon and apple,and the prestigious luxury and retail brands.