Question

Black and colleagues (2009) investigated gender differences between males and females on cereal boxes (the article was entitled, "Gender and form of cereal box characters: Different medium, same disparity”). Read the following modified excerpt and address the questions below: The second hypothesis was that male characters would be more likely than female characters to be displayed as animals and objects, as adults (authority figures), and as active. To test this hypothesis... a series of chi-square analyses tested the extent to which gender was associated with species, age, and activity level (see Table 1).

Answer 1

A. The hypothesis being tested is:

H0: Male characters were equally likely to be displayed as animals and objects

Ha: Male characters were more likely to be displayed as animals and objects

B.

Since the p-value (0.001) is less than the significance level (0.05), we can reject the null hypothesis.

Therefore, we can conclude that male characters were more likely to be displayed as animals and objects.