Question

You have been working on the draft a new marketing plan for Medical Center. You are trying to determine what balance of traditional media vs. digital media to include. What are some factors which you must take into consideration? What traditional media will you use? Why? Which digital media will you use? Why? What key terms will you include to help you improve your SEO?    

Answer 1

answer-

The new marketing plan for medical Center and its products and services will use combination of both media traditional media like Newspaper, Magazines,flyers etc and digital media like Social media, Youtube videos etc.The factors which i consider in choosing the media is the Cost, Access to customers,effectiveness. these three factors would help me to choose the media for my marketing plan. for example- Newspaper and flyers would be very cheap for access to customers who are old and does not use social media or technology like elderly people and Social media like Instagram, FB pages will be used to access to customers like young, mid-30's males and females customers to provide the information about my products and services of medical center.

i will use these social media because most of the population is one social media that is why i can reach to wide range of audience in less time and traditional media will be used because of customers like older people who likes to avail services of medical center. they are more likely to read magazines, newspaper.

The key terms to improve search engine optimization would be like-Affordable medical services,Name of medical center,benefits of medical center etc because customers types first thing in search engine either cost or benefits related to products.