Question

Please answer the following question in 10 sentences or less.

How would you plan to use digital vs. traditional in a media plan for Taco Bell to reach Gen Z? Why?

Answer 1

Solution:

The best way to reach Gen Z is through the use of social media marketing given the extensive use of social media platforms by the Gen Z population hence it will be the best and cost-effective use of planning a marketing campaign for the Gen Z. While the use of traditional media will be tricky and depend on the use of accurate places for putting together the traditional marketing campaign. The best places for executing the traditional marketing campaigns for Gen Z will be the Malls, Movie Halls, Food Joints. These are the places where one can estimate a higher number of Gen Z population hence the reason for executing the traditional marketing efforts there. Most of the efforts have to be through the digital medium given the amount of reach it will deliver for the marketing campaign for Taco Bell.