Question

Please answer the following question in 10 sentences or less.

Scenario: Your advertising firm has been contacted to develop a media plan (TV, social media, digital ads, magazines, sponsorships, etc.) for Taco Bell. The target is "Gen Z" and the message is about the value of the food. Your job is to analyze media markets (traditional, digital, and alternative) for the best opportunities available and provide the company with your recommendations for which media to use. You do not have any budget constraints for this client; that said, keep a goal for investments that you think will get good results for the brand

Why is a media plan important, especially for a large brand like Taco Bell?

Answer 1

Solution:

Gen Z is the people who are born after the millennials (from the mid-1990s and early 2000s). To have a media plan which is directed towards Gen Z who are highly technology oriented it makes it quite clear that the media that we should focus on should be the Digital medium. The extent to which the Gen Z use the social media platforms is huge and hence using digital medium will make our media plan reach the maximum of the Gen Z people and give us a higher reach and provide a chance of creating a successful media campaign. Since we will be planning for digital medium the costs involved in the marketing campaign will be low as compared to that of traditional channels and hence be the right choice for us.

It is necessary even for the big companies such as Taco Bell for having a media plan because that will allow the organizations to have their efforts directed in the right direction which will help them take the maximum benefits from the efforts which they are putting in. Hence, It is important to have a marketing plan in place for any organization.