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inking conservationists with members of the public and with one another is one of Paula Kahumbus main goals. She Conservationists do crucial work on a shoestring, cut off from the rest of the world. Theyre in remote, isolated places, some even risking their lives, with no chance of getting on the international radar screen. Meanwhile, millions of people who care about the catastrophic loss of wildlife and habitats arent sure how to help. Kahumbu is executive director of WildlifeDirect (http://wildlifedirect.org), an online platform that gives conservationists a way to share day-by-day challenges and victories via blogs, diaries, videos, photos, and podcasts. Thanks to her efforts, people concerned about wildlife and wild places can view problems in real time and track the impact of their own contributions. The site attracts thousands of visitors daily, with online donations going directly to projects across Africa, Asia, and South America. Information from conservationists involved with WildlifeDirect helped Kahumbu recognize an important conservation issue in Africa-misuse of the insecticide carbofuran. This chemical, which is banned for use on food crops in the United States and for all uses in Europe, remains widely available in Africa. Reports flowing into Wildlife Direct revealed that some farmers were using carbofuran-laced carcasses to poison lions that they believed threatened livestock. This practice caused declines in endangered lions, hyenas, and vultures. Others put carbofuran into irrigated rice fields to deliberately kill water birds for consumption as human food. Although both harmful practices have declined as a result of the efforts of Kahumbu and other conservationists, she continues to work toward a ban on the sale of carbofuran in Africa. Kahumbu began her conservation work with research on African elephants and she remains a strong advocate for their protection. She favors a global ban on all trade in ivory, increased efforts to detect smuggled ivory, and stiffer penalties for those who take part in any aspect of the ivory trade.
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Paula Kahumbu, a conservationist working in Africa, concentrates on her work related to misuse of the insecticide carbofuran and protection of African elephant, and emphasizes on connecting conservationists with the public figures and with each other. She aims to connect millions of people in the world who are willing to donate/ provide support, and the conservationists who actually go to remote and risky areas to do their job.

The balance of our earth has already been disturbed since the start of the Industrial revolution, and has been worsening by every day. While people tend to domesticate wide variety of species, little care is given towards species which are at the verge of extinction. Why? Maybe it is lack of the know-how, or simply ignorance by common folks.

This article gives us an example of how one person, strong and determined to her cause, can cause a change to the lives of so many people and animals. One person with the willpower can make a pivotal impact towards making the world a better place to live in. Common people should take the example and work on their goals, and spread awareness about the real world problem, and try to provide solutions.

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