Question

Using United Airlines as an example, identify each of the different levels of product (e.g., core value, expected product, etc.) as defined by Theodor Levitt.

Answer 1

Levitt has proposed a five product level model , in which there are five different product level

1.core need (travelling a long distance in less time )

2.actual product ( flight facility)

3.expected product ( extra leg room )

4. augmented product (united airlines provide seats in first class which can covert into bed)

5.potential product (future potential products )

on the basis of these level these are the different level of product we can classify various product of united airlines .

United airlines provide Polaris business class services which provides premium feature like spacious seats, lovely wines and spiffy lounges.

United airlines provides convertible seats to their first class customer which can convert into beds .

On the other hand they introduced a new low price product (basic economy class) to their economy class passenger,

They also have a premium economy class which have slightly better recline and wider seats compared to the economy class