Question

1. Read Chapter 7: Organizations and Information Systems, in particular the section on Customer Relationship Management (CRM)

The book name is Experiencing MIS 7th edition 2016.

Assignment Instructions:

Read the following short case and submit your answers to the questions:

A department-store chain has five stores scattered throughout Connecticut. In order to improve customer service throughout the chain, the CEO would like to implement a CRM system.

1. Provide and number any assumptions or premises you will be working off

2. List, number and discuss at least 2 initial ideas you would propose for this system. Be specific as to what system and capabilities you are proposing.

3. List, number and discuss at least 2 potential benefits and any potential risks

4. Discuss the projected cost of the system. Provide as much detail and/or breakdown of costs as possible.

Answer 1

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