Definetion of Marketing channel
A marketing channels Can be definef As the set of people, Activities, and the intermediary organanizations that play a crucial role in transferring the ownership of the goods. From the point of production Or Manufacturing to the point of consumption.
Basically they are the various channels Or platforms through which the products reach to the consumers Or tje end user.
they are also known as the distribution channel.
VALUE NETWORK
value network is a system of partnership and alliances that a firm creates to source,augment,and deliver its offerings.
it includes: Suppliers supplier,firms supplier, The firm, firms immediate consumer Firms end consumers.
MARKETING CHANNELS
Marketing channels, such as distributors, wholesalers and retailers, provide your buisness with three kinds of functions.
buying products for resale to customers, distributing products to customers and supporting sales to customers through financing and other services.
DISIGINING OF MARKETING CHANNEL
designinh A marketing channel system entails factors Such as analysing customer needs, identifying major channel Altetnatives, and evaluating Major channel Alternatives.
The marketer Most reconize the service output levels which its target customers want. channels produce Five service outputs:
4. descions
Learning Objectives 1. What is a marketing channel system and value network? 2. What work do...
Question 1. a. What does the marketing strategy (target segment, value proposition, and marketing mix) of Amazon online and Walmart Supercenters differ in the US market? b. What is the value network, and distinctive capabilities underlying each of the two business models (Amazon online versus Walmart Supercenter)? c. Evaluate the initiatives taken by Walmart to meet the omni-channel challenge. How should it evolve in the future? d. What are the initiatives taken by Amazon to develop an omni-channel presence? What...
Question 1 (1 point) Generally, channel objectives are formulated on the basis of the needs of customers and the organization. Question 1 options: True False Question 2 (1 point) This is a profit-oriented objective and used during pricing in order to make a specific amount of profit for a specific purpose. Question 2 options: Profit Maximization Meeting Competition Target Return Break Even Pricing Question 3 (1 point) In this strategy, the price of a product is reduced to attract customers....
Explain the Channel Management Decisions for APPLE PAY 1. Selecting Channel Members 2. Managing Channel Members 3. Motivating Channel Members 4. Evaluating Channel Members
Principles of marketing Assignment Choose the answer 1. A door hardware company’s marketing and supply chain teams have developed a good rapport between them. As information flows easily back and forth between the teams, additional ways are discovered to optimize the distribution process. A new member joins the distribution team and asks how a supply chain differs from a marketing channel. Which of the following is the best answer to her question? 1.Marketing channels and supply chains deal with customers...
In order for Starbucks to maximize profits on its Frappuccino it must choose the most suitable distribution channels to get the product to its customers. From the perspective of managing marketing channels, logistics and supply chain: 1. Describe Starbuck's most appropriate value network and the approach that makes its supply chain operation most agile. 2. Decide the optimal channel configuration and the intermediaries that form part of this channel. 3. Outline the in-house physical distribution functions, what functions will be...
BSAM Internship Learning plan with a Distribution Company Career Objectives: List what you desire to know and experience relative to the industry sector, organization, career field, project type, etc. 1. ________________________________________________________________________________________________________________________________________________ 2. ________________________________________________________________________________________________________________________________________________ 3. ________________________________________________________________________________________________________________________________________________ 4. ________________________________________________________________________________________________________________________________________________ 5. ________________________________________________________________________________________________________________________________________________ What activities, tasks, project work will you be engaged in that will facilitate reaching your objectives? 1. ________________________________________________________________________ 2. ________________________________________________________________________ 3. ________________________________________________________________________ 4. ________________________________________________________________________ 5. ________________________________________________________________________ How will you measure progress toward these goals? 1. ________________________________________________________________________ 2. ________________________________________________________________________ 3. ________________________________________________________________________ How...
For the first part, you will write three different effective learning objectives focusing on insects that will support the standard from your discussion. For the second part, you will search for an existing insect-based lesson plan on the internet. Identify the standards addressed in that lesson and re-write your own learning objectives for the lesson plan. Things to remember about learning objectives: Learning objectives are brief descriptions of specific things a learner completing the lesson will know or be able...
Write a minimum of 2 pages for what are the goals/objectives and marketing strategy portions for your marketing plan to address the situation in the case study; East chestnut regional health system. Cite at least 3 reputable references to support your assignment
ASSU RANCE OF LEARNING RE 1. Outline the development and current status of the marketing research function. 3. How does the era of big data present opportunities and chal 4. How do the activities of data mining and predictive analytics 5. List and explain the steps in the marketing research process. 6. Distinguish between primary and secondary data. When lenges to marketing researchers? work together? Trace a hypothetical study through the stages in this process. should researchers collect each type...
E2-31B Classify costs along the value chain for a manufacturer (Learning Objectives 2 & 3) Suppose the cell phone manufacturer Nokia provides the following information for its costs last month (in millions): Delivery expense to customers via UPS $ 6 Salaries of salespeople................... $ 4 Chip set. $62 Exterior case for phone.................. $ 7 Assembly-line workers' wages .......... Technical customer-support hotline ............. Depreciation on plant and equipment............ Rearrange production process to accommodate new robot..... 1-800 (toll-free) line for customer orders.........