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12. In the market for really good ideas, the private benefits of one really good idea (from speakers fees, book sales, etc.)
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12) Here the social benefits exceed the private benefit and hence the good has an external benefit. So in order to compensate for the externally the government must introduce subsidy so that the good is produced and the society gets benefit out of it. Government uses taxes when the social costs exceed the private costs and thereby compensate for the externally. Hence the answer is option (B).

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