Which category of products (goods or services) is more challenging to market? Why? Support your thoughts with examples. Given the changing marketing environment, are marketing plans outdated? Use examples to support your points.
Answer:
Between the choices of goods or services, services are more challenging to the market.
Below are few illustrations to support the above statement:
Old Marketing in the changing environment is mostly outdated because:
The old marketing practices were more focused on the goods centric, however with changing business environment services require a more proactive and focused approach. e.g.: Antivirus update targeting a specific virus/malware if not properly marketed, will not see it being consumed by the customers. The marketing needs to device right pricing, proper solution to the virus/malware, communicating its proper reliability & making sure its proper delivery reliability.'
Which category of products (goods or services) is more challenging to market? Why? Support your thoughts...
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