Question

Read the following statement below and in a paragraph or more below describe your thoughts and opinions as it pertains to target market.

My target market includes all customers of any age group, gender, demographic, geographic, or behavioral segment. Most of my customer base will be from the local community near the Chatham and Callands, Virginia area. For products I will focus on customers who enjoy a relaxed atmosphere and hand-crafted gourmet beverages and for services I focus on providing entertainment, free WIFI, and optimal customer services. The people in town would enjoy my quality products and services as they will be able to come in to socialize, network, conduct business, work on projects, enjoy entertainment, and purchase art; all while enjoying the hand-crafted gourmet beverages and homemade desserts. The room will be vibrant and full of color and comfortable seating. The coffee industry is growing significantly with the key to the industry growth being customer satisfaction and the consumer demand for coffee. My café will offer incentives such as free WIFI, buy one get one free, gift cards, and relatively low costs that will bring in a larger number of customers. Revenue is essentially the money that is earned from the products and/or services of the business. My primary sources of revenue will be the variety of quality beverages such as cappuccinos, espressos, lattes, in addition to flavorful black, green, and white teas, fresh fruit smoothies, bottled waters, dessert, and merchandise such as mugs, t-shirts, and paintings. My mother is a painter and her art will be on display for sale throughout the café. I would also like to support local charity events in the community and host Friday night entertainment such as Open Mic night to generate a crowd who enjoys listening to poetry or music in a vibrant colorful setting. This is what I enjoy, I have the personality for this business and I believe my target customers would enjoy it as well

Answer 1

According to my opinion, the target market selected by the business owner is the right one because it comprises people irrespective of their age, geographical region, gender, or buying behavior. The business owner is aiming at providing a relaxed environment where people can socialize, work on their project or conduct business. This will play a central role in attracting people to the cafe. This is so because such an environment will lighten people's moods and they will thoroughly enjoy the beverages and desserts offered by the cafe.

Providing entertainment and free wifi service is another factor that will help in pulling the crowd towards the café. Further, attractive offers such as gift cards, and ‘buy one get one free’ will boosts the sale of the products. The idea of placing the art in the cafe for the selling purpose will have a positive response as it will have an existing customer base. The people who will visit the café are likely to buy those arts. Apart from these, the concern of the business owner towards society is showcased through extending support to the local charity events. This will attract the interests of the customers and help in retaining them because they will view the business as socially responsible.