Question

Please help!

Your task is to select an idea, improvement or opportunity that could be applied in a business operation. Describe the business and the project you might initiate. You will need to describe and define the project in context. Explain why such a project would be beneficial. What procedures might you use to ensure that the project was sponsored and supported by the organisation?

Define the project, write a project narrative and develop a project plan, including the processes that would be used to manage financial, technical, human and physical resources.

(Please help me ,i have no more idea with this

I do my work halfway !Please help me with the empty-**part,Thank you!)

(Tittle:coffee shop project plan)

In developing your project plan, consider:

1.0 Introduction

The pressure of life in contemporary people is majestic, and more and more people are paying more attention to private and healthy. According to medical research ，coffee beans contain a large number of strong ingredients that are beneficial to the human body. Caffeine is not as dangerous as the human body; on the contrary, some of the ingredients in coffee have a lot of health benefits for the human body. There are more and more people who are confident in drinking coffee, and there will be an ageing trend. In addition to promoting the function of coffee, the coffee shop also uses " music" as the theme of the coffee shop.

TOP coffee shop is determined to become a daily necessity for local coffee addicts, a place to dream of as you try to escape the daily stresses of life and just a comfortable place to meet your friends or to read a book.

2.0 Initiation phase

2.1 objectives and major deliverables

Objective:

- In addition to TOP coffee shop wishing to promote the efficacy of coffee, we hope to benefit from it. The planned coffee shop will turn into a profit within half a year. It is estimated that the total investment cost will be issued in about 3 years, and will gradually start to make profits. It has become a leading brand coffee shop with a focus on business and leisure .

Major deliverables:

-Store design that will be both visually attractive to customers, and designed for fast and efficient operations.

-Employee training to insure the best coffee preparation techniques.

-Marketing strategies aimed to build a solid base of loyal customers, as well as maximizing the sales of high margin products, such as espresso drinks.

-Offer discount coupons to promote the business

-Provide fast and affordable online ordering services.

TOP coffee shop will make its best effort to create a unique place where customers can socialize with each other in a comfortable and relaxing environment while enjoying the best brewed coffee .We will be in the business of helping our customers to relieve their daily stresses by providing piece of mind through great ambience, convenient location, friendly customer service, and products of consistently high quality. TOP coffee shop will invest its profits to increase the employee satisfaction while providing stable return to its shareholders.

2.2 Stakeholders list

•May Lee-Owner of TOP coffee shop

•Alisa -Project manager

•All of the team member

2.3 Proposed start date and proposed budget

The project is planned to start on 01 June 2019. It can take about four totion, purchasing equipment, acquiring proper licenses and inspections, finding vendors, initial supplies, training and hiring baristas. It is to be completed and grand opened by 10 September 2019. The key milestones for the project is as follows:

• Store located and lease signed – 2/06/19

•Furniture selected and purchased – 20/06/19

• Menu Board selected and purchased – 255/06/19

•Baristas hired and trained – 4/07/19

•Supplies ordered – 23/07/19

•Front Store Signage purchased and installed – 25/07/19

• Equipment selected and purchased – 4/08/19

• Licenses and Permits obtained – 10/08/19

•Construction of store completed – 25/08/19

• Consumable products ordered and delivery – 30/08/19

•Grand Opening – 10/09/19

*Legal expenses for obtaining licenses and permits as well as the accounting services totaling $1000

Marketing promotion expenses for the grand opening of TOP coffee shop in the amount of $3500 and as well as flyer printing $3000

*Consultants fees of $3,000 paid for the help with setting up the coffee bar.

*Insurance (general liability, workers' compensation and property casualty) coverage at a total premium of $2400.

*Rental of the shop $4000

*Other start-up expenses including stationery $300

Start-up inventory :

Coffee beans$6,000

Coffee filter ,tea, beverages, etc. - $6000

Retail supplies (napkins, coffee bags, cleaning, etc.) - $1000

Equipment :

Espresso machine - $5000

Coffee maker - $800

Coffee grinder - $200

Storage hardware (bins, utensil rack, shelves, food case) - $3000

Counter area equipment (counter top, sink, ice machine, etc.) - $9000

Serving area equipment (plates, glasses, flatware) - $3,000

Store equipment (cash register, security, ventilation, signage) - $11,000

2.4 Resources needed

The coffee shop is an industry that requires scale and grade. It is also an industry that requires strict products and services. After all, it has a high consumption color, and consumers must pay attention to the full expression of their own consumption value. To achieve this, there are high requirements for investors' resources and technology. Investors choose to join the cooperation mode, on the one hand, they have obtained sufficient resources, advanced equipment and technology, and on the other hand, they have avoided many operational risks.

Third, market analysis

Market demand

•Stable old customer resources.

•Office buildings and hotel guests.

•Shopping and entertainment venues.

•Mature residential area

•Foreign companies and many emerging industries such as IT companies and companies in the region.

•If there are many schools in the region, the faculty and students are also potential customers.

•Promotion Plan

(1) Propaganda

For residents in high-end residential areas, you can distribute beautiful advertisements and small gifts to car owners in the parking lot of nearby shopping places. The single page can also be made into coupons.

(2) Event Marketing

1 student party, reading activities. Contact the student unions of several important universities in the franchise area to organize some salon parties and reading activities, which will help to improve the taste and attract students and young people to consume.

When the time is ripe, you can also hold a essay campaign with the theme of “Coffee and Life”.

(3) Service Marketing

1 Establish a membership card system.

The name of the member is printed on the card. The membership rate of the membership card is not high, such as 9.5 fold. On the one hand, this can give consumers a sense of respect, on the other hand, it is also convenient for the waiter to call the consumer. Especially if the consumer is with others, and the waiter can call him (her) as Mr or Miss, they will feel very respected.

• personalized service.

Put some publicity materials on the table, the content is about coffee knowledge, stories, etc. On the one hand, it can enhance the taste, set off the atmosphere, and increase the consumer's goodwill towards the brand. Specialized explanation staff for many consumers who come together. If they are interested, they can introduce them to the names and origins of various coffees. It can also be involved in the coffee making process.

The coffee shop startup project not only has to work hard on the store design, but also pays attention to the characteristics in the coffee production, so as to welcome the customers' love.

**2.5 Team charter

Write

**2.6 Risk associated with the project

Write

**3.0 Planning the project

**3.1Detailed WBS

write:

**3.2 Detail responsibility matrix

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**3.3 time line/Gantt Chart

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**3.4 Detailed budget

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**3.5 Action Plan

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4.0 Implementation

TOP coffee shop marketing strategy will be focused at getting new customers, retaining the existing customers, getting customers to spend more and come back more often. Establishing a loyal customer base is of a paramount importance since such customer core will not only generate most of the sales but also will provide favorable referrals.

**4.1 Project Progress report

Major points to summarise. Obtain information from research on the Internet.

Write:

5.0 Close out

**How:

**When:

**Where:

**Who:

**Where:

Talk about documentation and archiving.

**6.0 Recommendation

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**7.0 Conclusion

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**8.0 References

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**9.0 Appendix

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Answer 1

A project has distinctive attributes that distinguish it from ongoing work or business operations. Projects are temporary in nature. They are not an everyday business process and have definitive start dates and end dates. This characteristic is important because a large part of the project effort is dedicated to ensuring that the project is completed at the appointed time. To do this, schedules are created showing when tasks should begin and end. Projects can last minutes, hours, days, weeks, months, or years.

Technical requirements emerge from the functional requirements to answer the questions: how will the problem be solved this time and will it be solved technologically and/or procedurally? They specify how the system needs to be designed and implemented to provide required functionality and fulfill required operational characteristics.