Question

Question 41 (of 100) 41. In choosing the hannel, a firm should consider the interests that buyers might want fuitiled. These interests fall into four broad categories:() indormation, G and (4) pre- or postsale services O availability O quality O variety O brand name recognition O adaptabity 4 5 6

Answer 1

Question 41

Answer - Variety

In choosing the appropriate marketing channel, a firms should consider the interests that buyers might want fulfilled. These interests fall into 4 categories:

1. Information

2. Convenience

3. Variety

4. Pre- or postsale services

Question 42

Forward integration - When a producer owns an intermediary at the next level down in the marketing channel

Question 43

Answer - Customer Requirements

In the automobile industry, the supply chain manager is responsible for translating CUSTOMER REQUIREMENTS into actual orders and arranging for delivery dates

Question 44

Answer - Supply Chain

In the automobile industry, the SUPPLY CHAIN manager is responsible for translating Customer Requirements into actual orders and arranging for delivery dates