Question

Answer ALL questions below. [20 marks]
Question 1 (10 marks)
Marketing is typically seen as the task of creating, promoting and delivering goods and services to consumers and businesses. In fact, marketing involves various types of entities. Use relevant examples from different industries to discuss the categories of industries or entities that marketing professional are responsible for marketing.
Question 2 (10 marks)
Work specialization allow managers to break complex tasks into smaller, more precise tasks that individual employees can complete. Briefly explain the evolution of specialisation and outline the reasons for specialisation of work.
Essay Guidelines
Please take note of the following guidelines:
● The length of your answers to each question should be in line with the mark allocation.
● Your assignment must include a Table of Contents page.
● Text: Font: Times New Roman (12), Spacing: 1.5 lines
● All text must be justified at each margin.
● References- At least 8 academic sources of reference must be used. (These include textbooks, journal articles and internet sources that are relevant to your field of study. MODULE
INTRODUCTION TO FUNCTIONAL AREAS OF MANAGEMENT

Answer 1

Answer 1) Marketing is said to be the backbone of a business without marketing it would be very difficult to successful conduct any business. Marketing alludes to exercises an organization attempts to advance the purchasing or selling of an item or administration. Marketing incorporates promoting, selling, and conveying items to shoppers or different organizations. Some marketing is finished by offshoots in the interest of an organization.

· Experts who work in a partnership's marketing and advancement divisions try to get the consideration of key expected crowds through promoting. Advancements are focused to specific crowds and may include big name supports, infectious expressions or trademarks, critical bundling or realistic structures and by and large media introduction.

· Marketing as a control includes all the activities an organization attempts to attract clients and keep up associations with them. Systems administration with potential or past customers is a piece of the work as well, and may incorporate composing thank you messages, playing golf with planned customers, returning calls and messages rapidly, and meeting with customers for espresso or a dinner. At its most fundamental level, marketing tries to coordinate an organization's items and administrations to clients who need access to those items. Coordinating items to clients eventually guarantees productivity.

There are three basic roles of marketing:

· Catching the consideration of your objective market

· Convincing a shopper to buy your item

· Giving the client a particular, generally safe activity that is anything but difficult to take

Publicizing, or advancement, is just a single part of your marketing plan. The marketing procedure starts with the thought for your item and proceeds until that item is in the possession of a buyer who got it. Significantly after a client has made a buy, your marketing shouldn't end—a part of your promoting ought to be focused at current clients to guarantee they remain clients and increment dependability.

Answer 2) The procedure of Work specialization is to separated the procedure of work into singular undertakings that is essential for the association or business and that can't be dealt with by one individual. Meaning of occupation specialization, as it were, it is really a division of work wherein it is understood that by giving more accentuation on the extent of exercises, profitability increments. Work specialization is especially important for bigger association where the assembling area would require an alternate class of work in singular creation unit to be finished by the workers.

1. Defined range of abilities: At the point when we state favorable circumstances it is seen that it very well may be pictured during the beginning phases of one's profession. At the point when one is looking for an occupation, having a particular range of abilities could assist one with landing a vocation. As employments are these days turning out to be progressively explicit having that specific range of abilities, it causes one to procure those aptitudes through preparing or through experience.

2. Upward development: Having a particular ability or being had practical experience in that work would likewise get development that division. They get opportunities to climb the stepping stool and addition more skill in that specialization. Every specialization has its own uniqueness relying upon the weightage and the profundity of information.

3. Great bundle: An occupation specialization implies an individual is realizing how to accomplish that work and complete it. Organizations are prepared to pay in the event that they find that individual is extremely master in that work as there is nobody to supplant them. So on the off chance that you need to be paid, at that point become acquainted with the market drift and have some expertise in those fields where you would get paid well.

4. Characterizes quality and greatness: At the point when an organization pronounces utilizing masters for their undertakings it implies that they deal with the sort and nature of work being executed. It eventually carries greatness to the work done. At the end of the day, it very well may be said that every division would be glad for their extraordinary range of abilities with them.

5. Gets trust: There is an overall comprehension among clients that having masters to complete administrations implies that their work is managed without defect. Other than that, they likewise realize that there would be quality in the work executed. This is how experts are eminent that acquires trust their name.