Question

Examine the following article and provide an explantation for this question: This case discusses the services provided by an e-commerce facilitator, Sajan Inc., in assisting the Bodybuilding.com company enter the Brazilian market. The case discusses some of the challenges inherent in developing a website for a new market.

What are some of the challenges facing Bodybuilding.com as it enters the online market in Brazil?

Byline:

RIVER FALLS, WI, Jan 07, 2014 (Marketwired via COMTEX) -- Sajan, Inc. (OTCQB: SAJA), a leading language services and technology provider, has been selected by Bodybuilding.com -- the world's largest online sports nutrition company and number one sports e-retailer -- to strengthen the Fortune 500 company's global presence. Sajan has helped launch Bodybuilding.com's e-commerce store for the Brazil market, the latest step in its global strategy.

Before Sajan came on board, Bodybuilding.com took steps to internationalize their e-commerce site, but they faced technical challenges and needed assistance from a company with a depth of experience in the field. They evaluated several translation providers and selected Sajan primarily for its strong technical expertise.

Sajan's localization engineering team provided that expertise and became an integral part of the extended Bodybuilding.com team, working closely with members of the delivery team to implement the required solution. Dealing with the Bodybuilding.com team's highly structured and format-rich content called for a unique approach. This involved a pseudo-translation and internationalization testing phase to ensure that the site back-end fully supported the addition of new languages.

Sajan dedicated a translation team with deep knowledge of the Bodybuilding.com product line to work very closely with Bodybuilding.com's in-country team to ensure appropriate product branding and messaging for the market.

In addition, Sajan streamlined the translation process with its translation management system, Sajan Transplicity, which offers automation capabilities that make managing the company's global content faster and simpler. The solution has relieved much of the heavy lifting connected with localization.

"Without Sajan, I just wouldn't have been able to go any farther into localization with the resources I had," said Carrie Fischer, localization program manager at Bodybuilding.com. "From their deep technical ability to their efficiency-driven project management team, Sajan is a true solution provider that's always looking for ways to improve the process."

"We are extremely thrilled to be partnering with Bodybuilding.com on their exciting international expansion," said Shannon Zimmerman, CEO of Sajan. "This is a prime example of how our talented localization engineering and project management teams shine in their respective roles. As we roll out more of this enterprise solution, we look forward to helping Bodybuilding.com achieve ever-greater global prominence."

About Sajan Sajan is a leading provider of global language translation and localization services, helping clients around the world expand seamlessly into any global market. The foundation of Sajan's solution is its industry-leading language translation management system technology, Sajan Transplicity, which provides process automation and innovative multilingual content reuse to ensure schedule predictability, higher quality and cost efficiencies for its clients. By working closely with its clients, Sajan's experienced team of localization professionals develops tailored solutions that lend flexibility to any large or small business that truly desires to "think globally, but act locally." Based in the United States, Sajan has offices in Ireland, Spain and Singapore. Visit Sajan online at www.sajan.com.

About Bodybuilding.com Bodybuilding.com offers more than 8,000 health and fitness supplements and accessories to help over 7.3 million people every month achieve their health, fitness and appearance goals. This online powerhouse gives users more than thirty-four thousand pages of FREE information, including more than 25,000 articles and 9,000 videos, expert online trainers and new content added daily.

Answer 1

The challenges BodyBuilding will face when it enters the Brazilian market are:

• The government of Brazil is heavily involved in the price regulations of the products especially foreign ones. Therefore, providing unbeatable prices to its customers will be tough. And as a company which is trying to enter a new market, providing competitive prices is a must. Therefore, it poses a big challenge for the company
• Due to recent inflation, consumers in the country have been left with lesser disposable income at hand. This poses a challenge as consumers are more likely to spend their income on basic necessities rather than fitness products.
• Brazil is still a developing nation. Therefore, although it is showing great growth, a large part of its population is still under-developed which means the market is not huge for fitness products.
• There is a still long way to go as far as technology advancement is concerned in the country. In such a case, it is difficult for a company which is based online to make its mark on the country's consumer market.