Question

1) Final consumers are considered to be a distribution intermediary. (true/false)

2) Selling through the wholesaler means that

a. manufacturer/service provider wholesaling is emphasized.

b. the wholesaler is viewed as a customer who must be researched and satisfied.

c. the retailer or final consumer is the object of manufacturers’/service providers’ interest.

d. the retailer is the object of the wholesaler’s interest.

3)Merchant wholesalers can be further classified as

a. full line and limited line.

b. agents and brokers.

c. manufacturing agents and selling agents.

d. full service and limited service.

Answer 1

Ans 1) Correct option is TRUE

Ans 2) Correct option is the wholesaler is viewed as a customer who must be researched and satisfied.

Ans 3) Correct option is full service and limited service.

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