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. Imagine that you are the marketing manager for a U.S. manufacturer of disposable diapers. Your...

. Imagine that you are the marketing manager for a U.S. manufacturer of disposable diapers. Your firm is considering entering the Brazilian market. You CEO believes the advertising message that has been effective in the United States will suffice in Brazil. Outline some possible objections to this. Your CEO also believes that the pricing decision in Brazil can be delegated to local managers. Why might she be wrong?

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Answer #1

She might be wrong due to following reasons:

1. Since the demography composition, customer requirement, economy are different for Brazil and US, the same message may not be valid for Brazil.

2. Pricing decision depends upon the cost of the product, the margin you can make, the existing competitive products in the market, the buying capacity of the customers etc. Hence the same pricing cannot be applied for the product that she wishes to launch in Brazil.

3. Even in certain cases, population of Brazil may not have the same buying capacity and hence the product running successfully in US may not even get a foot hold in the Brazil market.

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