14. Using the following table, calculate % Response, Cumulative % Response, % Captured Response, Cumulative Captured...
14. Using the following table, calculate % Response, Cumulative % Response, % Captured Response, Cumulative Captured Response, Lift and Cumulative Lift by Bin/Percentile.
|
Bin |
Percentile |
Number of Responders |
Number of Non-responders |
Number of Observations |
|
1 |
5 |
95 |
280 |
375 |
|
2 |
10 |
14 |
361 |
375 |
|
3 |
15 |
12 |
363 |
375 |
|
4 |
20 |
9 |
366 |
375 |
|
5 |
25 |
9 |
366 |
375 |
|
6 |
30 |
8 |
367 |
375 |
|
7 |
35 |
8 |
367 |
375 |
|
8 |
40 |
6 |
369 |
375 |
|
9 |
45 |
5 |
370 |
375 |
|
10 |
50 |
5 |
370 |
375 |
|
11 |
55 |
3 |
372 |
375 |
|
12 |
60 |
1 |
374 |
375 |
|
13 |
65 |
0 |
375 |
375 |
|
14 |
70 |
1 |
374 |
375 |
|
15 |
75 |
1 |
374 |
375 |
|
16 |
80 |
0 |
375 |
375 |
|
17 |
85 |
1 |
374 |
375 |
|
18 |
90 |
0 |
375 |
375 |
|
19 |
95 |
0 |
375 |
375 |
|
20 |
100 |
0 |
375 |
375 |
Homework Answers
1. % Respons=R/(U+IS=R)
=12/278+12
=0.0041 %
2.cummulative responses=95+109+121+130+139+147+155+161+166+171+174+175+175+176+177+177+178+178+178+178
=3160
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