A:- contribution margin ratio
Sales - variable cost / sales x 100 = 80 - 30 / 80 x 100 = 62.5 %
B:- break even sales in units
Fixed cost / sales - variable cost
= 240,000/ 80-30
= 4800 units
C :- break even sales in doller
= break even in units x sales per unit
= 4800 x 80 = 384,000
D:- Operating income
= sales - variable cost - fixed cost
= 20,000 x 80 - 20,000 x 3 - 240,000
= 16,00,000 - 6,00,000 - 240,000
= 760,000
E:- Current Scenario:
SP $80
VC 30
CM $50 × 20,000 units = $1,000,000 total contribution margin
Proposed Change:
SP $80 ×80% = $64
VC 30
CM $34 ×(20,000 ×1.2) = $816,000 total contribution margin Total CM (and income) drops by $184,000 ($1,000,000 – $816,000).
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