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According to Googles 2013 Study on the Incremental Clicks Impact of Mobile Search Advertising, the vertical with the highest
Question 2 According to McKinseys Global Mobile Payments Consumer Survey, consumers plan to increase use of mobile payments
Question 3 Match the following Strategic Alliances m-commerce success m-commerce failure m-commerce value propositions A loca
Question 4 PPC campaigns on desktops are 90% cheaper than Mobile CPC O True O False
Question 6 The highest use of mobile phones during shopping is to O a. compare prices in store Ob.research products before st
Question7 10 points Save Answe clicks According to Googles 2013 study on the Incremental Clicks Impacts of Mobile Search Adv
Question 9 10 points Save Answer The key difference between m-commerce in developed markets versus emerging markets is driven
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Answer #1

1.According to Google's 2013 study on the incremental clicks impact of mobile search advertising the vertical with the highest CTR was "Classified and Local".

2. True

4. False

6.The highest use of mobile during shopping is to "a. Compare prices in store."

7.According to google's 2013 study on the incremental clicks impact of mobile search advertising 88% of clicks on mobile search ads are incremental to organic clicks.

I am not sure for the answers of question no.3 and 9. So, please excuse me.

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