Question

points) You acturing company that is testing a new sugar content appear to be two o the most influential features impacting customer satisfaction with the cereal. You designed an experiment testing the impact of these two factors on customer satisfaction scores out of 100. You tested two levels of sugar content (moderately sweet = M and very sweet-and three types of packaging cartoon characters C, sports stars -S, and political pundits- P). Based on the ANOVA results below, how would you suggest your company design the cereal and why? SUMMARY Total Count Sum Average Variance 2 130 65 178 308 89 0 194.6667 Count Sum Average Variance 4 138 34.5 32 133.6667 25 Count Sum Average Variance 2 136 56.5 8 181.6667 Count Sum Average Variance 402 67 410.4 270 ANOVA ANOVA Source of Variation Sample Columns Interaction Within SS df MS P-value Fcrit 3614 1807 169.40635.27E-06 5.143253 1452 136.125 2.39E-05 5.987378 7 0.65625 0.552403 5.143253 1452 64 6 10.66667

Answer 1

Here as we see that the different type of sample packaging has a significant effect. Similarly, there is an significant effect of level of sugar content also. So, here all these 2 factors are significant in nature on the customer satisfaction.

Here we also observe that there is no interaction effect of type of sample packaging and level of sugar content.

so here for Type of packaging, the cartoon characters has the highest satistifaction and similat, for moderate level of sugar content, satisfaction is highest.

Here company should make Cartoon characters with moderate sweet content.