Question

Please help me with this question. Consider Aldi’s current and potential geographic markets (see Exhibit 4 of case) in light of the six global revolutions and Aldi's aggressive goal for new store openings. Assume that Aldi could open these stores anywhere in the world. What geographic markets other than the United States hold the most promise for future growth? Why?

Answer 1

Aldi can enter into Asian countries like India where there is ample opportunity for the grocery supermarket chain. The government of India has recently brought so many economic policies for bringing business to the country. Along with the economic policies. The market is very perfect and the economy of the country is also huge. Given the fact that India being such large country has very few organized retails sector and most of it is unorganized thereby leading ways for the company like Aldi to do business.

The other factors includes like Demand of such establishment for quality and cost effective products. Reasonable pricing and conducive business environment for the Aldi to work in India.